My name is Jae Sern and I am a Senior Digital Creative. I possess a wealth of experience garnered from roles within diverse digital agencies, spanning both small-scale digital studios and larger agencies. Additionally, I've served as an in-house designer for a prominent corporation, affording me a comprehensive understanding of design dynamics within various organisational structures. My journey has equipped me with a rich tapestry of skills and insights, honed through collaboration with teams of varying sizes and in multifaceted settings. Originally from Kuala Lumpur, Malaysia, I've been working in beautiful Auckland, New Zealand for over 15 years now.
Within my profession, I excel in creating responsive websites with a particular emphasis on user interface (UI) design. My skill set encompasses user experience design, app and kiosk design, as well as a touch of branding expertise. Moreover, I enjoy dabbling into digital illustration work, adding a creative dimension to my portfolio.
Outside of work, my greatest joy comes from spending quality time with my young son. Additionally, I enjoy collecting the occasional designer toy and reading graphic novels. I’m also a football (soccer) fan, whether it's watching matches, appreciating retro football kits, or collecting football cards. I’m quite excited to catch the newly formed Auckland FC compete in the A-League.
Welcome to my portfolio site and feel free to look around or drop me an email.