Client: The Diamond Shop
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
The Diamond Shop started life in 1994 as a high street jewellery retailer in Auckland, New Zealand. Dedicated to attainable luxury and exceptional service, they've specialised in crafting bespoke engagement rings.
My role was to work closely with the client to design the overall look and feel of the website. The aim was for the website to appear classy yet welcoming and easy to use. I was also involved in the UX design which includes the online purchase and the customised ring creation processes.