Senior Digital Designer
Jul 2022 - Present

Managed digital design direction, UI design, UX, prototyping, and digital design system development for a variety of projects, including e-commerce websites, corporate platforms, and content-driven experiences. Responsible for wireframing, user journey mapping, and persona creation to ensure user-centred, intuitive designs. Clients include Mountain Jade, Salus Aviation, Unity Books, and TAB NZ.

Digital Design Lead
Apr 2013 - Jul 2022

Oversaw digital design direction and contributed to UI/UX design, digital design, layout development, and branding across a variety of platforms, including websites, kiosks, advertising materials, and mobile apps. Created digital illustrations and visual treatments that aligned with brand identities and user needs. Clients include Auckland Council, Toyota, NZ Post, Go Rentals, and Masterpet.

Senior Digital Designer
Apr 2010 - Oct 2013

Honda New Zealand decided to take their web design in-house for the first time, and I was the first sole designer in charge of the website revamp. I oversaw the direction and design, focusing on creating a refreshed, user-friendly online experience. I worked closely with the marketing team to ensure the design supported broader marketing goals, resulting in a modern and engaging online presence.

Digital Designer / Art Director
2006 - 2010

Handled digital direction and design for websites and digital platforms, including e-commerce for MyToys, cenotaph website for Auckland Museum, and developing Clickmag, a rich media online publication platform for advertising agencies.

Digital Designer/Art Director
2002 - 2005

Handled art direction, web design, and graphic design for clients including Toyota, Maxis, Sony, and GlaxoSmithKline. Delivered creative solutions across digital campaigns, websites, and marketing materials, ensuring brand consistency and visual impact.