Client: Salus Aviation
Digital Agency: Brave Digital
Role: Design, UX/UI
Salus Aviation is a global full-service aviation company, dedicated to assisting aviation businesses and individual aircraft owners alike. I had the privilege of spearheading the redesign of the Salus Aviation website, aligning it with the fresh branding crafted by Brave Media.
To ensure a user-centric approach, I began by crafting user personas and mapping out their journeys based on client input and research. This informed the development of an updated site hierarchy, streamlining the integration of various entities under the Salus umbrella. We then planned the content management system to facilitate seamless navigation and accessibility.
I proceeded to craft lo-fidelity wireframe prototypes, refining them with client feedback. Then, I implemented the final design, integrating new photography and videos to enhance the website's aesthetic. Using bold typography, updated corporate colours, and subtle transitions, my goal was to elevate the user experience and reinforce Salus Aviation's new brand identity.
Salus Aviation website
Client: Mountain Jade
Digital Agency: Brave Digital
Role: Design, Digital Art Direction, UX/UI
Mountain Jade, a small, family-run business in New Zealand, has grown into a leading producer of hand-crafted jade carvings, uniting a team of skilled carvers across the country and collaborating with independent artists to offer a diverse range of products. Their aim is to create exceptional jade products of the highest quality, connecting with customers worldwide.
I was tasked with redesigning their current e-commerce website, encompassing typography and color updates to elevate the online experience for customers and to vividly portray the beauty and significance of their jade creations.
As part of the redesign, the search function was enhanced with an optimised variant selector. The new website also incorporated a distinctive shop and product page layout to showcase their remarkable jade sculptures, offering an immersive and premium shopping journey.
Mountain Jade website
Client: WAC
Digital Agency: Brave Digital
Role: Design, Digital Art Direction, UX/UI
William Aitken & Co is a distinguished New Zealand food importer boasting a 75-year trading legacy.
In its rebranding effort to WAC, Brave Digital crafted a modern and contemporary visual identity.
In my role as a digital designer, I helped bring their brand to life online by transforming their vision into a modern, user-friendly digital experience that seamlessly combined creativity with functionality. The vibrant colors used in the design were aligned with the new color palette, reinforcing the brand's identity.
WAC website
Client: Saddleback
Digital Agency: Brave Digital
Role: Design, Digital Art Direction, UX/UI
Saddleback are an expert team of spatial planners, master planners, statutory planners and designers who work across various sectors, including residential, commercial and infrastructure.
I was tasked with conceptualising and designing Saddleback’s new website. The single-page website utilises animations and a modern grid layout to showcase Saddleback's services, portfolio, and team information, providing an engaging user-experience.
The new Saddleback website was featured in One Page Love.
Saddleback website
Client: William Aitken & Co
Digital Agency: Brave Digital
Role: Design, Digital Art Direction, UX/UI
Sparkling with refreshment and beloved in New Zealand, AQA Lite's flavoured water range has quenched thirsts for over a decade. With a refreshed look and feel, they wanted to launch a new website to showcase their bubbly beverages.
As the designer of AQA Lite's refreshed website, I helped showcase their product’s new look and feel. AQA Lite's sugar-free, sparkling water is now packaged in eco-friendly, 100% recyclable cans and bottled locally in New Zealand.
This single page scroller was also featured in One Page Love.
AQA Lite website
Client: Auckland Council
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
OurAuckland is a portal by the Auckland Council which allows users to get access to the latest news and events within the Auckland region. Users are also given the opportunity to have their say on upcoming decisions proposed by the council.
My role was to work closely with the Auckland Council in-house design team to art direct and design their new website.
Initial discovery was done by the Auckland Council team but was shared with us via several workshops.
We then came up with some user journeys identifying and addressing user pain points and streamlining user interaction in order to give users a better experience.
I created wire frames and prototypes for Auckland Council to test with users early. Once the client was happy with this, I created two design concepts which were again tested.
When the final design concept was selected, I created the designs for the whole portal. Continuous improvements have been made post launch for example improving accessibility.
Link
Wireframes - Design
Wireframes - List Event
Client: Milford Sound Lodge
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Milford Sound Lodge is the only lodge in the area consisting of luxury chalets with breathtaking scenery and campervan sites. The website allows users to book accomodation, activities, packages and also make a reservation at one of the lodge’s restaurants.
My role was to art direct and design their new website. The website allows for users to book their desired accomodation easily and to find out information about the lodge.
Link
Client: Born Digital
Digital Agency: Born Digital
Role: Pixel Illustration
Born Digital moved into a new office in 2020 and needed some artwork for the walls. I created an office scene depicting all the team members in pixel format.
I also designed an interactive timeline for Born Digital’s history, creating pixel versions of all the office buildings the company has occupied through the years.
Link
Client: Endeavour Consumer Health
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Red Seal is a leading New Zealand natural health products business, and more recently entered the Australian market with its leading Toothpastes and Teas.
The company is best known for its comprehensive range of vitamins, minerals and supplements (in NZ), herbal teas, non-fluoride toothpastes and functional foods including molasses and manuka honey.
My role was to work closely with their branding partner to art direct and design their new website.
Link
Client: Barker College
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Barker College is an Independent Anglican, day and boarding school, located in Hornsby, a North Shore suburb of Sydney, New South Wales, Australia. Founded in 1890 Barker is an all-boys school from Kindergarten to Year 9, and co-educational from Years 10 to 12. The college currently caters for approximately 3000 students.
My role was to work closely with the client's branding agency to art direct and design the overall look and feel of the new responsive website and app.
Client: Toyota NZ
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Toyota Fleet Management offer comprehensive fleet leasing, fleet management and fleet finance services to a wide range of New Zealand SME businesses.
My role was to work closely with the client as a UX/UI designer to help art direct and design their Fleet Management app and portal.
Client: The Heart Group
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
The Heart Group are New Zealand's leading private cardiology group providing a comprehensive cardiac service with a full range of consultative, diagnostic and therapeutic cardiology management.
We were approached by The Heart Group’s branding agency to help with the design and build of their new website. I worked together with the creative director of the branding agency and came up with the design and layout of the new website.
Link
Client: Crockers
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Crockers are an Auckland based Property Management specialist. They have the largest Body Corporate office in the country and are experts in marketing every type of property for sale.
My role was to work closely with the client who was after a revamped design for their old website. I did the art direction and UX/UI design for the new site, suggesting better user experiences and a cleaner updated design.
Client: Kauri Mountain Point
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Kauri Mountain Point is a beautiful retreat on a private peninsular which consists of two luxurious accomodations, The Glasshouse and Te Whara.
My role was to work closely with the client's branding agency to art direct and design the overall look and feel of the three new responsive websites.
Website
An exploration into creating a series of generative PFP NFTs (Non Fungible Tokens) using my pixel artwork.
Client: Moxion
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Moxion is a groundbreaking technology targeted for the film industry. The Moxion platform allows users to view, share and edit footage straight after capture. Moxion is secure and has been used by some of the biggest studios in filmmaking around the world.
My role was to work closely with the client's branding agency to art direct and design the overall look and feel of the new responsive website.
Client: Auckland Council
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Auckland’s Future in Progress is an initiative by the Auckland Council to keep Aucklanders in the know on projects happening around Auckland’s city centre.
My role was to art direct and design their new website. The goal was to allow users to browse an interactive map to get information and updates on new, upcoming and completed projects. They can also get latest news and find out if projects might cause any temporary disruptions to their commute.
Link
Client: Masterpet
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Vitapet offers a range of high quality pet treats and products for puppies, dogs, kittens cats and other small animals. They cater to the Australia and New Zealand region.
My role was to art direct and design the overall look and feel of the new website from wireframes to finished designs.
Client: BodyTech
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
BodyTech is a gym based in Auckland which promotes fitness integrity. The gym offers programmes which embody fitness science as well as the use of state of the art equipment.
My role was to art direct and design the overall look and feel of the new website, working alongside BodyTech’s marketing and branding consultants.
Link (original site removed as Bodytech gym has closed)
Client: New Zealand Post
Digital Agency: Born Digital, Fingermark
Role: Design, Art Direction, UX/UI
Interface design for New Zealand Post's Drop Box Kiosk where users are able to drop off parcels to be sent within New Zealand and internationally.
My role was to work closely with the client to art direct and design the user interface for this digital kiosk as well as come up with the illustrations.
Client: Christchurch Library
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
This kiosk project for designed for the newly built Christchurch Library. The purpose of the kiosk was to enable users to navigate their way around the library. Users were able to download a map onto their phone to help find their destination. This kiosk was also features Māori translation for Te Reo speakers.
My role was to work closely with the client's branding agency to design and art direct the interactive kiosk screens, mobile screens as well as the Customer Management System website for administrators.
Client: Yebiisu
Role: Illustration, Design, Typography
After creating the artwork for their debut EP, New Zealand band Yebiisu once again graciously asked me to to come up with a design for their second EP release titled Exit City. I created hand drawn illustrations and typography for the sleeve and CD design.
Client: Go Rentals
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI, Illustration
We helped create this touch-screen kiosk for Go Rentals, a car rental company. This kiosk allows users to self check-in, make payments or select their desired insurance.
My role was to work with the client to art direct and design the overall look and feel of the kiosk.
Client: MasterPet
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
BlackHawk, part of the Masterpet family, is an Australian made pet food brand. BlackHawk promotes the use of healthy ingredients in it's line of pet food products, ensuring that pet gets everything they need, and nothing they don’t.
My role was to work closely with the client's branding and marketing department to art direct and design the overall look and feel of the website.
Client: Aktive
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Aktive is responsible for setting the regional strategy for sport and active recreation for Auckland, sport systems and initiatives, advocacy, investment and shared services. Their vision is to make Auckland the world’s most active city in the world.
My role was to work closely with the client to art direct and design the overall look and feel of the new responsive website. Schools, sports clubs and other organisations are able to use the website to get information and resources and get access to funding and other services provided by Aktive.
Client: SafeSea
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
SafeSea is an app which allows for boat owners and crew members to conduct safety checks electronically via the app.
My role was to art direct and design the overall look and feel of the application and sales website.
Client: The Diamond Shop
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
The Diamond Shop started life in 1994 as a high street jewellery retailer in Auckland, New Zealand. Dedicated to attainable luxury and exceptional service, they've specialised in crafting bespoke engagement rings.
My role was to work closely with the client to design the overall look and feel of the website. The aim was for the website to appear classy yet welcoming and easy to use. I was also involved in the UX design which includes the online purchase and the customised ring creation processes.
Client: Chris Patterson
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Chris Patterson and his team of litigation professionals with over half a century of accumulated knowledge and acumen between them offer efficient and effective litigation and dispute resolution.
My role was to art direct and design the overall look and feel of the website. The new website achieves its aim of being highly professional, stylish and classy.
Client: Bauer Media
Digital Agency: Born Digital
Role: Design, Art Direction
Fashion Quarterly is New Zealand’s most read fashion magazine. The website features the latest fashion and beauty news, videos, galleries, features and giveaways.
My role was to design and art direct the website with branding guidelines supplied by the client.
Client: B Media
Digital Agency: Born Digital
Role: Design, Art Direction
The Registered Master Builders House of the Year awards celebrate the very best in residential building. The website features the results of this competition with with listing from all over New Zealand. Users are also able to to search for builders and suppliers.
My role for this project was to art direct and design the fully responsive website.
Client: NZIA
Digital Agency: Born Digital
Role: Design, Art Direction
The website for the 2015 NZIA conference features information about the event. Users are able to find out about the speakers, program and contact information.
My role for this project was to art direct and design the fully responsive website, working with branding elements provided by the client's agency.
Client: Museum of Transport and Technology Auckland (MOTAT)
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
MOTAT is New Zealand's largest transport and technology museum of its kind. The museum offers a fun and exciting learning experience for visitors of all ages. The website contains information about the various exhibits, school visits and learning experiences, collections and visitors info.
My role was to art direct and re-design their existing website. The redesigned website is easier to use and has a fresh modern design. The new MOTAT site is also responsive, allowing for browsing on all devices.
Client: Allpress
Digital Agency: Born Digital
Role: Design, Art Direction
Allpress are a coffee roaster and espresso specialist. Started in New Zealand, they now have roasterys in Auckland, Dunedin, Sydney, Melbourne, London and Tokyo.
My role was to art direct and design the responsive website, working closely with the client to ensure everything adheres to the company's brand guidelines.
Client: Studio Red Yoga
Digital Agency: Born Digital
Role: Design, Art Direction
Studio Red is a world-class hot yoga studio that combines the very best in yoga practice with beautiful design and spa-like comfort in the heart of Auckland.
My role was to art direct and design the responsive websites based on the branding guidelines created by the client's agency.
Client: Self Initiated
Role: Illustration, Design
A series of t-shirts depicting the playing card Jacks as a band. Illustrations were hand drawn then done in Illustrator to create the vector versions.
Client: Yebiisu
Role: Illustration, Design, Typography
I was approached by the New Zealand band Yebiisu to come up with a design for their first EP release. I created hand drawn illustrations and typography for the sleeve and CD design.
Client: Bauer Media
Digital Agency: Born Digital
Role: Design, Art Direction
Homes To Love offers articles and tips on home and interior, backed by leading magazines in the area such as Your Home & Garden, HOME magazine and Simply You Living.
My role was to design and art direct the website with branding guidelines supplied by the client.
Client: SanctuaryHeartland
Digital Agency: Born Digital
Role: Design, Art Direction
Western Park is a property development by SanctuaryHeartland. The property consistes of 27 beautifully appointed boutique apartments located near Ponsonby.
My role was to art direct and design an elegant, responsive website based on branding done by the client's agency.
Client: Fletcher Aluminium
Digital Agency: Born Digital
Role: Design, Art Direction
The Fletcher Window and Door Selector website gives users options for windows and doors and shows exactly how they look and function. Users are able browse different products in a virtual tour through the living room, kitchen and bedroom to see how each type and style will look in the various spaces they are in.
My role was to art direct and design the responsive website.
Client: Museum of Transport and Technology Auckland (MOTAT)
Digital Agency: Born Digital
Role: Design, Art Direction, UX/UI
Jiwi's Machines is a limited edition workshop at MOTAT featuring complex machines doing simple tasks. Born Digital was asked to create an interactive kiosk where users are able to view an animation of a Rube Goldberg-like machine which trigger various hot-spots as the machine kicks into action. Users are then able to click on the hot-spots to learn more about featured inventors.
My role was to illustrate and animate the machine which features among many things an animated dog, cat and mouse. Illustrations were done in vector format and animated using Flash.
Client: NZME
Digital Agency: Born Digital
Role: Design, Art Direction
Born Digital were asked to come up with initial designs for the new Driven website. These designs were used for initial proof of concepts and the final designs for the website were done by the in-house team at NZME.
My role was to art direct and design the Driven responsive websites for NZME. to use as initial proof of concepts for their proposals.
Client: Born Digital
Digital Agency: Born Digital
Role: Design, Art Direction, Illustration
Born Digital decided to send over bottles of high quality Blue Duck vodka to their clients for Christmas. A link was provided with the present to a website where the clients are able to find cocktail recipes for their vodka.
My role was to art direct and design the website. I also illustrated the images of the cocktails which is animated when users scroll down the site.
Client: Fidelity Life
Digital Agency: Born Digital
Role: Design, Art Direction
DNA Advice New Zealand is a nationwide group of financial advisers dedicated to helping New Zealand families become financially secure.
My role was to art direct and design the responsive website.
Client: Fidelity Life
Digital Agency: Born Digital
Role: Design, Art Direction, UI Design
AdviserMobile is an interactive life insurance app, by Fidelity Life.
My role was to art direct and design the UI for the mobile app.
Client: Honda New Zealand
Role: Design, Art Direction, UX/UI
I was working in-house for Honda New Zealand as their sole digital designer for 3 years. My role was to design their website and other various marketing assets.
Role: Illustration
Some illustrated characters I've created. These were done using various techniques including hand-drawn, vector format and pixel illustrations
My foray into toymaking. Had a plush toy made based on my character design and also attempts at creating clay figurines.
Role: Illustration
A selection of various pixel artwork I've created.
Logos designed for miscellaneous clients.