Mountain Jade

E-commerce website for New Zealand pounamu

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Overview

Mountain Jade, originally a small, family-run business in New Zealand, has grown into a leading producer of hand-crafted jade carvings. Uniting a team of skilled carvers across the country and collaborating with independent artists, they offer a diverse range of products. Their aim is to create exceptional jade products of the highest quality, connecting with customers worldwide.

Client: Mountain Jade
Digital Agency: Brave Digital
Role: Site Architecture, Wireframe, Prototype, Design, UX/UI

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Approach

I was tasked with redesigning their current e-commerce website, encompassing typography and colour updates to elevate the online experience for customers. The aim was also to portray the beauty and significance of their jade creations. As part of the redesign, the search function was enhanced with an optimised variant selector. The new website also incorporated a distinctive shop and product page layout to showcase their remarkable jade sculptures, offering an immersive and premium shopping journey.

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Results

After launching the new Mountain Jade website, the client has experienced a boost in online sales and conversions.

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